Beats By Dre | Serena Williams - Rise

The world knows Serena’s story. It’s one that reads: adversity, doubts, haters, health obstacles, criticisms, comebacks and victories. This story is a window into Serena’s soul, into a chapter so personal no one in the world knew about until today. A window’s glimpse inside Serena Williams’ life as she continually pushes past adversity and naysayers in preparation of winning her 22nd major – inspiring our generation to ‘RISE UP’ a thousand times again.

Client: Beats by Dre
Role: Creative Director/Art Director