Gatorade - The Legend Continues

"The Lightning Bolt" is the story of how Gatorade was born in a University of Florida lab in 1965 and evolved to become part of many of history's most celebrated sports moments. From the very first bottle of Gatorade that came out of the lab, we are taken on a journey through time, visiting some of the most iconic athletes in sports history.

Client: Gatorade
Role: Global Creative Director