INSPIRATION (Muppet Show pitch video)
To be clear, I had nothing to do with the creation of this pitch video. At the time it was presented I was only 6 years old. However, Jim Henson has always inspired me and when I found this pitch video it resonated deeply. The fact I love most about this Muppet Show pitch video is that it failed. The presentation and writing were flawless and you can feel the genius in the idea from the moment the video starts. Network executives just were missing one key piece to sell the idea, it didn't do enough to persuade the decision makers that it would succeed with adults. There are key learnings in this that inform how to sell a powerful (revolutionary) ideas. This study isn't about replicating the video. It's simply about understanding your audience.