Nike - The Lebrons

The story of the The Lebrons is one that kept going long after I assisted in the creation of the campaign at Wieden+Kennedy. The process of pitching the idea to Lebron and his camp during a lightning and thunderstorm (no joke) provided an epic backdrop. There were several presumptions about how things would go: 1) Lebron would torpedo the idea and 2) if he said yes he might not be able to pull off such a complicated acting role. Well, he said yes and ended up being one of the best improv actor/athletes I've ever worked with. The Lebrons would live for two seasons and yield more spin offs than Nike or all of us Wieden+Kennedy could have imagined. It was 360 marketing hard at work long before there was a 'term' for it. 

Client: Nike
Role: Art Director