Twitter Japan - Work Style Reform

This film represents the first launch of a Twitter commercial for the Japanese market. The objective was to introduce the idea that on Twitter you are connected to people and issues through conversation. In Japan work style reform was a big and is still an important issue. This film was used to extend the conversation and show how through Twitter you can connect millions of people you don't know to see every side of the discussion.

Client: Twitter - Japan
Role: Global Group Creative Director (working with Dentsu, Japan)