Twitter - Music is Happening

It’s weird to think that Twitter would need to advertise itself, but that’s what it did. The whole ad is built around Chance The Rapper sending out a call for live-show requests. This naturally leads to strangers heatedly debating which songs Chance should perform, and its best moment comes when reliably crotchety old bastard David Crosby demands “any song with real instruments,” which is exactly the sort of thing Crosby really would tweet at a rapper.

Client: Twitter
Role: Global Group Creative Director